EL KABAL STORE IDENTITY & PACKAGING
Student project
Identity and packaging for an urban clothing store and art gallery specializing in limited edition and exclusive products from around the world. The definition of cabal spoke of the store’s mission and desired image:
cabal: a clique, as in an artistic circle; a small group of secret plotters.
Inspired by this definition, a regal pirate concept was chosen for the store’s identity, speaking strongly of the exclusivity and diversity of the retailer. Black on white graphics, the opposite of traditional pirate colours, create an art gallery-like feel. Flag business cards come detachable on the letterhead. Letters are hand-written using custom-made white plastic quill pens.
